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Son of Zeus is an exciting new British-made luxury streetwear brand.

Son of Zeus is a label that knows current-culture and appeals to tastemakers by offering its own vision. This is by using luxury fabrics fused with catwalk trends, global culture and high-fashion inspiration creating a prêt-à-porter (ready-to-wear) line.

As a British made brand Son of Zeus aims to bridge the worlds of streetwear and high fashion. Son of Zeus has collaborated with one of the UK’s last high-end fabric and knitting mills, which are globally renowned in supplying and creating customised products throughout the world. This gives Son of Zeus a unique production core, focused on fabrics and fit. Son of Zeus is aware of consumer habits and how they prefer to shop and piece together outfits. Their styles can be the centrepiece when mixed with high-end fashion and luxury streetwear silhouettes, they know it is about mixing and matching in a wardrobe to be interesting. The result is that Son of Zeus is a young brand with a sophisticated approach.

Our aim at Son of Zeus is to make Universal Mythology contemporary by infusing it with classic catwalks and future fashion trends to create an exclusive garment brand. The Son of Zeus manufacturing process involves professional and skilled UK based manufacturers who share our vision and passion of a uniquely designed and exquisitely British made products.

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